FREE COURSE · 6 LESSONS · 12 DAYS
Find the idea worth building.
You have been thinking about starting something for a while now. Maybe you have ideas but none of them feel solid enough to pursue. Maybe you are not sure where to look for one. Either way, you keep circling the same question: what should I actually build?
This free 6-part mini-course gives you a practical research process to answer that question - grounded in real evidence from real people. The same process used by product teams at leading tech companies, adapted for people starting from scratch.
Who this is from:
I'm Leszek, a tech leader and coach based in Switzerland. I spent years building products inside large companies and learned most of what I know about what works by watching what did not. I built this course because the process we are sharing took years to learn across real projects, real teams, and real mistakes - and I want to make it accessible to anyone serious about building something of their own. Say hi: Linkedin
Barbara joins as a guest consultant and Senior UX Researcher at Google. Her path to research was anything but straight - from architecture to product design to Google, where she has spent years making AI useful for millions of people. She believes research can be scrappy, fast, and self-directed, and has spent her career taking products from zero to one. Say hello: Linkedin
What you will learn:
Over twelve days you will go through the full ideation process. You will learn how to choose an audience worth researching and where to find real signals of what they need. You will have conversations that surface honest insights, turn patterns into a shortlist of real opportunities, and shape your strongest idea into something concrete. By the end you will not have a finished business plan - but you will have a process you can use every time you need it.
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